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How to target browsers and consumers – some thoughts on the latest Google announcement
The recent news that Google will no longer deprecate third-party cookies has...
Google Consent Mode V2
What is Google Consent Mode? Google's Consent Mode is a tool within Google...
Future of Programmatic
Disclaimer : While writing and publishing the blog there has been lots of...
Third-party OUT, First-party IN – Part 2
This is the second part of the two part series. The first part can be accessed...
Third-party OUT, First-party IN – Part 1
Death of the Third-party : Slow but Inevitable The death of third-party...
Smoke and the mirrors
I guess everyone working with martech and/or privacy related matters are...
Communicating consent with Google
Complexity with consent management keeps on growing. This post could have been...