Identity resolution & Visitor profile

Bridge anonymous visits to personalized experiences

First-Party Data Toolkit
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What sets Gravito Identity Resolution apart?

Immediate access to visitor data for your entire tech stack – instantly upon page load

Connects real-time visitor data with server-side systems for immediate data sync
  Data delivered in milliseconds
Accurately matches and merges any identifier or data point into a unified visitor profile
  Detailed view of each visitor
Reduces anonymous website traffic and unlocks personalization opportunities for returning visitors
 Detailed view of each visitor
Visitor identification across multiple devices, sessions, domains and organizations
  Cross-channel integration

Fast-track your first-party data collection and connection

Collects visitor data on the edge

Gravito securely stores visitor consent and profile data in the first-party context – on the client side
Client-side collection via SDK

Probabilistic and deterministic IDs, visitor demographic data and interest segments

Server-side collection via API

Update and enrich the visitor profile on the server-side

Accelerates visitor data connection to other systems, scripts or tags

Gravito SDK enables quick access to IDs and visitor data – on the browser data layer during the page load

  • SDK calls from the connected systems
  • Enriched real-time ad requests
Server-side connection with Gravito API

Data streaming to other systems and analytics, managing cookies in the first-party context (no blocking)

Cross-device and cross-domain profile matching

Match-On-ID feature shares the known visitor’s saved consent and data between devices and across domains

Connect any data to authenticated user

Bridge visitor profiles seamlessly between the domains sharing the same login for smooth user experience

The final piece of your composable architecture

Collect visitor data on the edge and enrich it on the server side without exhausting development

Backend-as-a-service

No installations on customers’ servers

Minimal code and persistent storage

Add a few lines of code to the page, and persistent storage is available for other systems

Visitor Tracking Redefined

35% more identified returning visitors with Gravito

40% of browsers delete the 3rd part cookies between the site visits leading to less relevant content and ads, and ultimately reducing revenue

Visitor Profile

Seamlessly unified and maintained visitor data across multiple domains and devices
Persistent storage

Consent, IDs and visitor profile stored on the server-side with a 365 days lifespan

Visitor management

Bridge data between sessions with probabilistic visitor ID

Profile enrichment

Add extra IDs or data tags from various sources

Explore the entire solution

Never lose a visitor between the site visits

CMP & Privacy Center

Custom Solutions

Dedicated environments & Custom Services

Feeling overwhelmed with the complexities of third‑party cookie topic?

Gain clarity on your next steps, let our team of experts guide you

Book your consultation

Patrick Glanz

COO

Jouni Mannerhovi

CEO

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