Identity resolution in Gravito CMP refers to the process of creating stable, persistent visitor profiles by securely storing consent and profile data within the first-party context. This ensures accurate and up-to-date data for audience segmentation, personalization, and targeted advertising

No. Gravito identity resolution and data management solutions work with other consent management platforms. However, the optimal power position during page load is achieved when these two critical components operate simultaneously.

Gravito CMP uses probabilistic and deterministic identifiers to create and maintain visitor profiles. These profiles can be enriched with demographic data and interest segments, ensuring a comprehensive understanding of each visitor

Real-time identity resolution allows Gravito CMP to:

• Instantly identify anonymous and returning visitors at the point of interaction.
• Enable immediate personalization of content, experiences, and ads.
• Improve campaign ROI by ensuring accurate attribution and efficient targeting.

Gravito’s identity resolution is unique because it:

• Stores visitor consent and profile data securely on the client side.
• Creates persistent visitor profiles that last across domains and devices, even as third-party cookies disappear.
• Operates on the edge, ensuring no delays and shorter response times.

Gravito CMP integrates consent-based data with other systems before they load, ensuring personalization and targeted advertising are based on accurate, consented data. It supports advanced integrations via SDK and server-side API.

Gravito CMP operates directly in your domain for ultimate performance and security. It uses a single-script deployment, compatible with various tag management tools, ensuring easy and secure implementation.

By reducing the number of consent banner pop-ups and ensuring persistent consent storage, Gravito CMP provides a less intrusive browsing experience. This leads to improved user engagement and satisfaction.

Gravito CMP provides comprehensive admin tools, including:

• 2FA access control for secure management.
• Compliance monitoring and audit tools.
• Real-time analytics to monitor performance and user preferences.

Gravito CMP consolidates multiple profiles into one after authentication on different devices and connects visitor profiles across multiple domains. This enables effective retargeting and cross-domain visitor insights.