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Could edge profiling be the key to unlocking the holy grail of marketing?

Could edge profiling be the key to unlocking the holy grail of marketing?

The holy grail of marketing is often seen as the ability to deliver the right...

Can the consent banner be turned into a business asset?

Can the consent banner be turned into a business asset?

And what makes our banner intelligent Consents are important in many ways....

How to target browsers and consumers – some thoughts on the latest Google announcement

How to target browsers and consumers – some thoughts on the latest Google announcement

The recent news that Google will no longer deprecate third-party cookies has...

Future of Programmatic

Disclaimer : While writing and publishing the blog there has been lots of...

Third-party OUT, First-party IN – Part 2

This is the second part of the two part series. The first part can be accessed...

Third-party OUT, First-party IN – Part 1

Death of the Third-party : Slow but Inevitable The death of third-party...

Smoke and the mirrors

I guess everyone working with martech and/or privacy related matters are...

Communicating consent with Google

Complexity with consent management keeps on growing. This post could have been...