Gravito Consent management FAQ
Gravito provides consent management solutions with built-in real-time identity resolution. It maintains unified and stable consent-based visitor profiles, making data accessible in milliseconds whenever and wherever the visitor returns.
Gravito CMP is one of the most customizable consent management solutions available. Gravito CMP management supports the comprehensive administration of multiple domains and regions under a single account.
All solution options are available as packaged, personally supported software as a service or as a versatile toolkit designed for developers.
1. What is Gravito CMP?
Gravito CMP (Consent Management Platform) is an intelligent consent management solution that operates within the first-party context of a customer’s website, reducing the number of consent banner pop-ups and ensuring maximum stability and user experience.
2. What makes Gravito CMP unique?
Gravito CMP offers:
- Boutique-level personal support for demanding use cases and ultra-local requirements.
- Multi-domain data-bridging for centralized consent management across large enterprises.
- Fully customizable consent banners tailored to brand identity.
- Advanced features like SDK and API for connecting consent preferences to other systems.
3. How does Gravito CMP handle cross-device and cross-domain integration?
Gravito CMP consolidates multiple profiles into one after authentication on different devices and connects visitor profiles across the domains. This enables effective retargeting and cross-domain visitor insights.
4. What compliance certifications does Gravito CMP have?
Gravito CMP is approved for:
- IAB TCF 2.2
- Google Consent Mode v2
- Supports CCPA and GPP by request.
5. How does Gravito CMP manage visitor identity resolution?
Gravito provides real-time identity resolution, stores stable visitor profiles, and connects valuable data for other systems within a privacy-compliant framework. Profiles can be enriched online via SDK or offline via server-side API.
6. Can the appearance of consent banners be customized?
Yes, Gravito CMP allows businesses to fully customize the appearance of consent banners to match their brand identity, enhancing user trust and engagement. It supports multi-language options for regional and global websites.
7. How does Gravito CMP ensure compliance with privacy regulations?
Gravito CMP offers granular consent options, configurable data processing purposes, and frequent updates for new or modified regulations. It complies with GDPR, CCPA, LGPD, and other data privacy regulations, with geo-targeting capabilities for different user locations.
8. What features are available for end-user consent management?
Gravito CMP allows users to manage cookie consent preferences and communication channel permissions. It includes comprehensive tracking and logging of consent status, configurable data retention periods, and an advanced preference center for user self-management.
9. What administrative tools does Gravito CMP provide
Gravito CMP offers:
- 2FA access control for admins, compliance officers, and developers.
- Compliance monitoring and audit tools.
- Consent analytics and reporting with real-time insights and exportable reports.
10. How does Gravito CMP integrate with other systems?
Gravito CMP integrates consent-based data before other systems for personalization and targeted advertising are loaded. It supports advanced integrations via SDK and server-side API for complex use cases and offline data enrichment.
11. What are the deployment and performance features of Gravito CMP?
Gravito CMP operates directly in your domain for ultimate performance and security. It uses a single-script deployment supporting tag management tools like Matomo, Google GTM, and WordPress.
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