About Gravito

We’re leading with privacy in visitor data solutions

2018

Founded

1000+

Domains trust us

300+ million

Monthly site visits

1000+ million

Page views

GDPR compliance made easy
All data is processed and stored in the EU

Approved TCF CMP

Google Certified CMP

Our story

We are a dynamic group of Finnish tech experts a with extensive international experience from global powerhouses like Nokia and Microsoft, as well as leading advertising and broadcasting companies and ad agencies.

After working with numerous martech solutions, we saw a need for a product that integrates consumer and technology identities with consents and preferences. Inspired by Nordic ethical data processing principles and the erosion of third-party cookies we created Gravito to meet this need.

We have a strong presence in the Nordic market and have been selected as a technology provider by the largest Swiss media companies.

In 2022, Gravito was selected for the Business Finland Young Innovative Company funding program as a company with high business potential and rapid growth.

Sustainable and ethical digital practices

We promote eco-friendly digital operations by offering the most energy-efficient targeting solutions, personalized strategies, and ethical data management.

Sustainability also entails consent-based data processing, with all data managed within the EU. We value our northern environment and prioritize sustainable data management solutions.

Accurate audience targeting and personalized content reduce resource waste by ensuring ads reach relevant users while excluding bots. This efficiency decreases the carbon footprint of digital activities even further.

Efficiently as close to the visitor possible

Client-side data processing reduces reliance on data centers, which cuts emissions. Edge processing enables tasks such as identity resolution and engagement scoring to be performed closer to users, further minimizing carbon footprints.

Data centers are a significant source of carbon emissions in content personalization and programmatic advertising. Energy consumption increases as data transfers between advertisers, publishers, and users.