Skip to content
Gravito

Consent. Traffic quality. First-party data.

Better signals. Better digital decisions.

Manage consent, understand your traffic, and activate first-party data with Gravito CMP, Quality Signal and Data Platform. Built to work together, and set up with you in the systems you already run.

Three products

Each one does one thing well.

Built to work together, available on their own, or alongside the systems you already run.

  • Gravito CMP

    Generally available

    Manage consent across your sites, regions and technology stack — with expert implementation and ongoing support.

  • Quality Signal

    Generally available

    Understand traffic quality and give your analytics, marketing and monetisation systems a signal they can act on.

  • Gravito Data Platform

    Generally available

    Build first-party profiles and audiences, and make them available to the systems that personalise your customer experience.

Gravito at a glance

What it is
Gravito CMP, a consent management platform for websites and apps, with Gravito Data Platform and Gravito Quality Signal.
One script
IAB TCF, IAB GPP, the Standard CMP with your own consent categories, and the Google, Microsoft and Amazon consent signals.
The company
Founded in Finland in 2018, based in Helsinki. Our team sets Gravito up with you and stays on after launch.
Price
From 50 euro a month on WordPress. Plans built with our team from 150 euro a month, plus a rate per million monthly sessions. Prices are indicative and exclude VAT. Pricing →
Customers include

Flightradar24 moved its consent management to Gravito CMP in April 2026. Read how →

Meet Quality Signal

Understand the traffic behind your numbers.

Human visitors, crawlers and automated activity can require different treatment. Quality Signal gives your systems a traffic-quality signal, so you can decide what to measure, activate or serve.

See what your traffic is made of.

Start by measuring traffic on selected pages, without changing how visitors are treated. Agree the baseline, test selected actions, and evaluate the business impact.

How we work

Technology, with people behind it

Gravito usually comes with onboarding by our team, and we stay on afterwards to help you get your stack right. The banner is the visible part; consent works when your site and every system on it respect the visitor's choice.

  • Networks and multi-site groups

    We deliver the CMP as a custom setup, with administration built around what all your sites share and what each one needs of its own.

  • White-label

    Every Gravito product is available white-label.

  • Partners and resellers

    Partner and reseller models are available on the same basis.

  • Delivered the way you need it

    Up to dedicated infrastructure of your own.

Products
Gravito CMP · Consent

One script, set up with you, updated without touching your sites.

Gravito CMP serves IAB TCF, IAB GPP (Global Privacy Protocol) and the Google, Microsoft and Amazon consent signals from a single script. It loads first on the page, before your tag manager, your analytics and your ad stack. We set up the decisioning layer during implementation, so each region gets the framework or configuration that fits.

Gravito CMP consent banner on a laptop and a phone
Gravito Data Platform · Collect and connect

First-party profiles and audiences, on the page where you use them.

Gravito Data Platform keeps a persistent first-party profile for your visitors, scores how they engage, and builds audiences from it. Audience membership and scored preferences are available on the page, live, for personalisation.

First-party profile
your subdomain
Events
visits: 14
interests: ["sport", "travel"]
engagement: high
Keyring
crm_id: ••••41 · timestamped
login_hash: ••••a9 · timestamped
Consents
analytics · granted personalisation · granted advertising · denied
Gravito Quality Signal · Consent

Know which visits are human. Decide what happens next.

Gravito Quality Signal gives each visit a verdict: human, bot or uncertain. It is part of Gravito CMP. Your rules decide what happens next.

Visits, as they load
Verdict

Built around how your sites actually run.

If you run many sites, brands or templates and need consent, first-party data and traffic quality that stay consistent across all of them, talk to us.

  • Portrait of Patrick Glantz
    Patrick Glantz
    COO
  • Portrait of Jouni Mannerhovi
    Jouni Mannerhovi
    CEO